Monster Hungry

Monstrous Design + Creative Direction by Dallas Gotschall
I'm an award winning Creative Director with over 15 years experience in the agency and
technology environment. A proven record of delivering online and offline marketing
initiatives for national clients in support of specific business objectives. I work hard.
I work fast. And I try to have as much fun as possible while doing it.
Monster Diagram

TECHNICAL SKILLS


Adobe IllustratorIllustrator
Adobe PhotoshopPhotoshop
Adobe InDesignInDesign
Adobe DreamweaverDreamweaver
Adobe FlashFlash
Microsoft PowerPointPowerPoint
Microsoft WordWord
Adobe AcrobatAcrobat

AWARDS


Art Directors Club of Washington Annual Show Certificate of Merit

Association Trends Gold Award

PIAA Corporate Collateral Certificate of Merit

IABC Silver Inkwell Award

EDUCATION


Radford University
December 1997
Bachelor of Science in Art
Course emphasis on Design
Deans List

CITIES DECIMATED


Baltimore, MD
Radford, VA
Washington, DC
San Francisco, CA

WORK HISTORY


Creative Director

ThinkDesign & Communications – A Moiré Marketing Company
Denver, CO +
Falls Church, VA
Sept. 2004 - Present

An award winning, full-service design and communications company.

  • Lead all studio creative operations supporting over 40 concurrent projects.
  • Hired, managed and evaluated 10-person design team and oversaw contractor relationships.
  • Oversaw the complete rebranding of several national corporations thru web and print.
  • Launched social media marketing initiatives for national clients.
  • Designed the Smithsonian Institution - Invention Division’s activities report for 4 consecutive years.
  • Concept, create and deliver award winning work utilizing user-centered design methodologies, and a comprehensive understanding of UX, story boarding, IA and wire framing.
  • Directed developers in the use of jQuery, Flash, (X)HMTL, and CSS to create dynamic and compelling user experiences for mobile and web.

Senior Designer

JDG Communications
Falls Church, VA
Sept. 2001 - Sept. 2004


A leading full-service firm specializing in strategic marketing services ranging from research and strategy to creative execution.

  • Worked successfully as an individual, team member, and team lead to develop visual solutions across a range of print and web projects.
  • Researched, concepted and developed branding strategies, as well as creative briefs that communicated a consistent message across all customer touch points.
  • Managed multiple clients while consistently meeting deadlines to produce valuable work for the client and studio.
  • Demonstrated comprehensive understanding of color theory as well as page/screen layout while working cross platform, on an array of print, web and multimedia projects.
  • Ate unsuspecting sammiches.

Designer

MicroStrategy
Vienna, VA
Dec. 1997 - Sept. 2001


A leading global provider of enterprise software platforms for business, mobile and social intelligence applications.

  • Developed industry award winning solutions for annual reports, presentations, brochures, media kits, branding guidelines, magazines, advertisements, mailers, manuals, product packaging, logos, pocket folders, flyers, Flash development, web sites, and interfaces while considering the intended audience, viewing manner, respective budgets and media constraints of each.
  • Managed team of 4 designers.
  • Directed Photographers and Illustrators to develop expressive work.
  • Experienced in press inspections, paper selection, print buying, photo licensing, and varnishing techniques.
  • Developed advanced cookie procurement skills.

© 2012 MonsterHungry (AKA Dallas Gotschall), All rights reserved.